Eugene Pavlov

Asst. Professor

(305) 284-1776
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Eugene Pavlov is an assistant professor of Marketing at the University of Miami. Eugene received a PhD in Marketing from the University of Washington (Seattle). His research studies how brands can leverage image and text components of a social media message to increase user engagement with this message. He employs econometric, machine learning, computer vision, and natural language processing techniques in his empirical research. Other domains of interest include branding and marketing-finance interface. Eugene did an internship at Amazon as an economist for two summers, where he helped building scalable forecasting tools using time series econometrics and machine learning. Before joining the University of Washington, Eugene received MA in Economics from New Economic School (Moscow, Russia).


2020Ph.D. Marketing, Foster School of Business, University of Washington
2014 Economics, New Economic School, Moscow, Russia
2013 Energy Economics, Higher School of Economics, Moscow, Russia

Professional Experience

2017 - 2018Economist, Amazon inc.

Honors & Acknowledgements

MSI Alden G. Clayton Doctoral Dissertation Proposal Competition, honorable mention, 2019
Finalist Top Ten of “3 Minute Thesis” competition at UW, 2019
James B. Wiley Endowed PhD Fellowship, 2018-2019
AMA-Sheth Foundation Doctoral Consortium Fellow, 2018
Adobe Data Science Research Award, 2017
Dean’s achievement award, University of Washington, 2017
PhD Program Fellow, University of Washington, 2014-2018
Anna S. Dvornikova and Ilya A. Strebulaev Fund, 2014
NES study grant $5000, 2012-2013
Higher School of Economics scholarship for academic progress, 2012-2013
Oxford Russia Fund scholarship, 2011-2012
Potanin Foundation scholarship, 2009-2011


Published Book chapters:

Mizik, Natalie and Eugene Pavlov Panel Data Methods in Marketing Research (in Mizik and Hanssens, eds. Handbook of Marketing Analytics: Methods and Applications in Marketing, Public Policy, and Litigation Support. Elgar Publishing. 2018).

Mizik, Natalie and Eugene Pavlov Assessing the Financial Impact of Brand Equity with Short Time-Series Data (in Homburg, Christian, Martin Klarmann, and Arnd Vomberg, eds. Handbook of Market Research. Springer. 2017).

Refereed Journal Articles (in Russian):

Kryukov, Valery and Eugene Pavlov Integral Assessment of Resource Regimes: A Quantitative Approach 34-42 (1 Mineral Resources of Russia: Economics and Management. 2014).

Kryukov, Valery and Eugene Pavlov An Approach to Social and Economic Assessment of Resource Regime in the Oil and Gas Sector (The Case of the USA) 105-116 (10 Voprosy Ekonomiki. 2012).

Working papers:

Dinner, Isaac, Jonathan Knowles, Natalie Mizik, and Eugene Pavlov Branding a Merger: Implications for Merger Valuation and Future Performance (revise and resubmit at the Journal of Marketing. 2019).

Pavlov, Eugene and Natalie Mizik Increasing Consumer Engagement with Firm-Generated Social Media Content: The Role of Images and Words ((job market paper) in preparation for submission. 2019).

SUMMARY: - Honorable mention, 2019 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition
- Adobe 2017 Data Science Research Award

Pavlov, Eugene and Natalie Mizik Brand Political Positioning: Implications of the 2016 US Presidential Election (in preparation for submission. 2019).