Patricia San Pedro

Executive Director, Marketing, Communications and Events

(305) 284-8283
Locator Code:


Patricia San Pedro currently serves on the Frost School’s Executive Council and oversees all the school’s local, national and international marketing, communications, events, and corporate relations.

Ms. San Pedro is a four-time Emmy award winner, veteran music promoter, TV producer, author, and media executive Patricia San Pedro has a unique and varied multimedia background, bringing decades of local, national, and international communications experience to Frost.

Prior to joining Frost, Ms. San Pedro owned San Pedro Productions, served as Vice President of Event Marketing and Community Relations at The Miami Herald and El Nuevo Herald, was Corporate Communications Manager and key spokesperson for American Airlines, creating strategies in 75 cities throughout Florida, the Caribbean, and Latin America.

Patricia’s background also extends to television where she was Special Projects Producer/PR Manager at WTVJ-NBC6 where her efforts won her first three Emmy awards, including two for “A Matter of Pride,” one of the nation’s first media environmental awareness programs.

A UM graduate with a bachelor’s degree in Mass Communications, Patricia’s connection with the music and entertainment industry dates back to her days at the U and her part-time job at Capital Records and radio promoting artists like Paul McCartney and Wings, Julio Iglesias, and others.

Ms. San Pedro is on the Board of the Southern Alliance for Clean Energy and is a Trustee with the United Way of Miami Dade.