Michael Tsiros

Patrick J. Cesarano Faculty Scholar

(305) 284-5950
Locator Code:



Ph.D. , Temple University
MBA , St. John's University
B.S. , St. John's University

LIST OF SPECIALTIES: Consumer behavior | Marketing research | Pricing

LIST OF SPECIALTIES: Consumer behavior | Marketing research | Pricing

Professional Experience

- Consultant, Research Data Analysis Inc.
- Senior Analyst, The Response Center Inc.

LIST OF SPECIALTIES: Customer satisfaction and regret; symbolic association of brand assets; and numeracy and price promotions


With Irmak Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns (Journal of Marketing Research. ).

With Chen Convexity Neglect in Consumer Decision Making (Journal of Marketing Behavior. ).

With Fajardo and Zhang The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames (Journal of Consumer Research. ).

With Laran An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts (Journal of Marketing. ).

With Chen, Marmorstein, and Rao When More is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discountsc (Journal of Marketing. ).

With Theotokis and Pramatari Effects of Expiration Date-Based Pricing on Brand Image Perceptions (Journal of Retailing. ).

With Roggeveen and Grewal Understanding the Co-Creation Effect: When Does Collaborating with Customers Provide a Lift to Service Recovery? (Journal of the Academy of Marketing Science. ).

With Monga, Chen, and Srivastava Buyer-Seller Relationships: A Boundary Condition of the Impact Bias (Marketing Letters. ).

With David Hardesty Ending a Price Promotion: Retracting it in One Step or Phasing it Out Gradually (Journal of Marketing. ).

Releasing the Regret Lock: Consumer Response to New Alternative after a Sale (Journal of Consumer Research. ).

With Grewal and Roggeveen The Effect of Compensation on Repurchase Intentions in Service Recovery (Journal of Retailing. ).

With Lemon, Parasuraman, Schlesinger, and Verhoef Customer Experience Creation: Determinants, Dynamics and Management Strategies (Journal of Retailing. ).

With Ross and Mittal Commitment Bias: A Way to Preserve Exchange Relationships (ournal of Service Research. ).

With Heilman The Effect of Expiration Dates and Perceived Risks on Purchasing Behavior in Grocery Store Perishable Categories (Journal of Marketing. ).

Wxith Mittal and Ross The Role of Attributions in Customer Satisfaction: A Reexamination (Journal of Consumer Research. ).

With Mittal and Ross The Role of Issue Valence and Issue Capability in Determining Effort Investment (Journal of Marketing Research. ).

With Mittal Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making (Journal of Consumer Research. ).

With Mittal and Kumar Attribute-Level Performance, Satisfaction, and Behavioral Intentions Over Time: A Consumption-System Approach (Journal of Marketing. ).

Effect of Regret on Post-Choice Valuation: The Case of More Than Two Alternatives (Organizational Behavior and Human Decision Processes. ).