Caglar Irmak

Department Chair, Marketing

(305) 284-1603
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2007Ph.D. Business Marketing, Baruch College, City University of New York
1999MBA , Bilkent University (Ankara, Turkey)
1997B.S. Electrical and Electronics Engineering, Bilkent University (Ankara, Turkey)

LIST OF SPECIALTIES: Consumer behavior | International marketing

LIST OF SPECIALTIES: Consumer behavior | International marketing


LIST OF SPECIALTIES: Health-related decision making; Inference making and perception in relation to product preferences, usage and valuation; and corporate social responsibility and prosocial behavior


Caglar Irmak, Mitchel R. Murdock, and Vamsi K. Kanuri When Consumption Regulations Backfire: The Role of Political Ideology (Journal of Marketing Research, forthcoming. 2020).

Michael Tsiros and Caglar Irmak Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns (Journal of Marketing Research, forthcoming. 2020).

Noah VanBergen, Caglar Irmak, and Julio Sevilla Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy ( Journal of Consumer Research, forthcoming. 2020).

Frank May and Caglar Irmak The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient 383-402 (45 (August) Journal of Consumer Research. 2018).

Caglar Irmak, Thomas Kramer, and Sankar Sen Choice under Incomplete Information on Incumbents: Why Consumers with Stronger Preferences Are More Likely to Abandon Their Prior Choices 264-269 (27(2) Journal of Consumer Psychology. 2017).

Caglar Irmak, Sankar Sen, and C.B. Bhattacharya Consumer Reactions to Business-Nonprofit Alliances: Who Benefits and When? 29-42 (26(1) Marketing Letters. 2015).

Frank May and Caglar Irmak Licensing Indulgence in the Present by Distorting Memories of Past Behavior 610-623 (41 (October) Journal of Consumer Research. 2014).

Caglar Irmak, Cheryl Wakslak and Yaacov Trope Selling the Forest, Buying the Trees: the Effect of Construal Level on Seller-Buyer Price Discrepancy 284-97 (40 (August) Journal of Consumer Research. 2013).

Joseph Goodman and Caglar Irmak Having versus Using: Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products 44-54 (50(1) Journal of Marketing Research. 2013).

Stefanie Rosen Robinson, Caglar Irmak, and Satish Jayachandran Choice of Cause in Cause-Related Marketing 126-139 (76(4) Journal of Marketing. 2012).

Caglar Irmak, Beth Vallen, and Stefanie Rosen Robinson The Impact of Food Names on Dieters’ and Non-Dieters’ Food Evaluations and Consumption 390-405 (38 (August) Journal of Consumer Research. 2011).

Caglar Irmak, Beth Vallen, and Sankar Sen You Like What I Like but I Don’t Like What You Like: The Role of Uniqueness Motivations in Product Preferences 443-455 (37 (October) Journal of Consumer Research. 2010).

Caglar Irmak, Lauren G. Block, and Gavan J. Fitzsimons The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work 406-409 (42 (November) Journal of Marketing Research. 2005).