Nina Huang

Associate Professor

(305) 284-3981
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Nina (Ni) Huang is an Associate Professor at the Miami Herbert Business School, University of Miami. Dr. Huang earned her doctorate in Business Administration at Temple University’s Fox School of Business. She also holds master’s degrees in both Business Research and Advertising from Michigan State University.Dr. Huang’s research program focuses on understanding user experience of digital artifacts and its design implications in various contexts, such as digital learning, online dating, online healthcare, mobile applications, digital commerce, etc. Nina’s work has been published in premier journals such as Management Science, MIS Quarterly, Information Systems Research, Production and Operations Management, Journal of Management Information Systems, Journal of the Association for Information Systems, and Journal of Consumer Psychology.Dr. Huang received multiple awards in the field of Information Systems (IS), such as the Information Systems Society Sandra A. Slaughter Early Career Award, the Association for Information Systems Early Career Award, the Outstanding Reviewer of the Year Award at MIS Quarterly, and the Best Reviewer of the Year Award at Information Systems Research. Nina was also awarded the Dean's Early Career Research Award at the W. P. Carey School of Business, Arizona State University.


2017Ph.D. Business Administration, Temple University
2013M.S. Business Research, Michigan State University
2013M.A. Advertising, Michigan State University

Professional Experience

2022 - Associate Professor of Business Technology, Miami Herbert Business School, University of Miami
2020 - 2022Associate Professor of Management Information Systems, C. T. Bauer College of Business, University of Houston
2017 - 2020Assistant Professor of Information Systems, W. P. Carey School of Business, Arizona State University

Honors & Acknowledgements

Sandy Slaughter Early Career Award, INFORMS Information Systems Society, 2021
AIS Early Career Award, Association for Information Systems, 2020
Outstanding Reviewer of the Year Award, MIS Quarterly, 2019
Best Reviewer of the Year Award, Information Systems Research, 2019
Dean’s Early Career Research Award, W. P. Carey School of Business, Arizona State University, 2020
Dean’s List for Teaching Impact, W. P. Carey School of Business, Arizona State University, 2020
Research Star Award, C. T. Bauer College of Business, University of Houston, 2021

LIST OF SPECIALTIES: User Experience, Digital Artifact Design, Digital Platforms Methods: Field Experiments, Econometrics, Machine Learning Application


Mithas S, Xue L, Huang N, Burton-Jones A “Causality Meets Diversity in Information Systems Research” MIS Quarterly, forthcoming (2022).

Huang N, Burtch G, He Y, Hong Y Managing Congestion in a Matching Market via Demand Information Disclosure" Information Systems Research, forthcoming (2022).

Huang N, Yan Z, Yin H “Effects of Online-Offline Service Integration on e-Healthcare Providers: A Quasi-Natural Experiment"” 30(8):2359–2378 (Lead Article)Production and Operations Management (2021).

Hong Y, Peng J, Burtch G, Huang N “Just DM Me (Politely): Direct Messaging, Politeness, and Hiring Outcomes in Online Labor Markets” 32(3):786–800Information Systems Research (2021).

Huang N, Mojumder P, Sun T, Lv J, Golden J “Not Registered? Please Sign-up First: A Random- ized Field Experiment on the Ex-ante Registration Request” 32(3):914–931Information Systems Research (2021).

Huang N, Zhang J, Burtch G, Li X, Chen P “Combating Procrastination on MOOCs via Optimal Calls-to-Action” 32(2):301–316 (Lead Article)Information Systems Research (2021).

Sun T, Viswanathan S, Huang N, Zheleva E “Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments" 45(2):789–820MIS Quarterly (2021).

Huang N, Burtch G, Hong Y, Pavlou PA “Unemployment and Worker Participation in the Gig Economy: Evidence from An Online Labor Market” 31(2):431–448Information Systems Research (2020).

Huang N, Burtch G, Gu B, Hong Y, Liang C, Wang K, Fu D, Yang B "Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments" 65(1):327–345Management Science (2019).

Huang N, Sun T, Chen P, Golden J "Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment" 30(3):711–1105Information Systems Research (2019).

Kuang L, Huang N, Hong Y, Yan Z "Spillover Effects of Financial Incentives on User Engagement: Evidence From an Online Knowledge Exchange Platform" 36(1):289–320Journal of Management Information Systems (2019).

Huang N, Hong Y, Burtch G “Social Network Integration and User Content Generation: Evidence from Natural Experiments” 41(4):1035–1058 (Lead Article)MIS Quarterly (2017).

Hong Y, Huang N, Burtch G, Li C “Culture, Conformity and Emotional Suppression in Online Reviews” 17(11):308–329Journal of the Association for Information Systems (2016).

Huang N, Burtch G, Hong Y, Polman E “Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews" 26(4):474– 482Journal of Consumer Psychology (2016).