Jennifer Heaton
Jennifer Heaton joined IRSA as a Business Intelligence Analyst in 2022. She specializes in the following:
- Data Visualization and Dashboard Design in Tableau and Power BI
- Data modeling using SAS, SQL, and SPSS
- BI Reporting
- SharePoint Site Design
Jennifer has served in an institutional research capacity since 2014 developing surveys, working with institutional data, and communicating findings. She began her career at Embry-Riddle Aeronautical University as a Research Analyst. At Embry-Riddle, she developed expertise in collecting and analyzing post-graduate outcomes. Her passion for data visualization and design began at Embry-Riddle as she authored 3 interactive reports summarizing alumni employment outcomes.
In 2020, Jennifer joined Western Carolina University as a Business Technology & Applications Analyst. At Western Carolina, she served as the University's Qualtrics brand administrator, the Institutional Research department's lead SAS programmer and Tableau dashboard designer.
Jennifer holds a Master of Arts in Psychology from the University of North Carolina at Wilmington and a Bachelor of Arts in Psychology from the University of North Carolina at Asheville.
Jennifer has a passion for the aesthetic that draws her to dashboard, infographic, and website design. In her free time, she enjoys reading, yoga, meditation, kayaking and being in nature.
