Jennifer A Heaton

Business Intelligence Analyst 2

(305) 284-3894
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Jennifer Heaton

Jennifer Heaton joined IRSA as a Business Intelligence Analyst in 2022.  She specializes in the following:

  • Data Visualization and Dashboard Design in Tableau and Power BI
  • Data modeling using SAS, SQL, and SPSS
  • BI Reporting
  • SharePoint Site Design

Jennifer has served in an institutional research capacity since 2014 developing surveys, working with institutional data, and communicating findings.  She began her career at Embry-Riddle Aeronautical University as a Research Analyst.  At Embry-Riddle, she developed expertise in collecting and analyzing post-graduate outcomes.  Her passion for data visualization and design began at Embry-Riddle as she authored 3 interactive reports summarizing alumni employment outcomes. 

In 2020, Jennifer joined Western Carolina University as a Business Technology & Applications Analyst.  At Western Carolina, she served as the University's Qualtrics brand administrator, the Institutional Research department's lead SAS programmer and Tableau dashboard designer. 

Jennifer holds a Master of Arts in Psychology from the University of North Carolina at Wilmington and a Bachelor of Arts in Psychology from the University of North Carolina at Asheville. 

Jennifer has a passion for the aesthetic that draws her to dashboard, infographic, and website design.  In her free time, she enjoys reading, yoga, meditation, kayaking and being in nature.