Education
| Ph.D. , University of Pune | |
| M.S. Marketing, University of Pune | |
| Diploma Business Management, Shivaji University | |
| Diploma Industrial Electronics, Board of Technical Education |
Professional Experience
| - | Lecturer, Marketing, Miami Herbert Business School |
| - | Assistant Professor, Maharashtra Institute of Technology 's School of Management |
| - | Marketing Executive, Microline and Aptech Hardcore |
New product launch strategies; and emotional associations with brands and their role in product success or failure
Publications
Co-authored with Walfried Lassar McDonald's Ongoing MarketingChallenge: Social Perception in India (Online Journal of International Case Analysis. ).
