Arun Sharma

Professor

Phone:
(305) 284-1770
Locator Code:
6554

 
About

Biography

Arun Sharma is a Professor of Marketing. He has also served as the School’s Vice Dean of Graduate Business Programs and Executive Education, as well as the Chairman of the Department of Marketing.

Sharma’s research interests are in global market trends, market structures and market strategy. He serves on several review boards of journals and has published extensively (over 90 refereed articles). His research and teaching have been recognized through multiple excellence in research and excellence in teaching awards. He has also co-edited journals and co-chaired several conferences.

Sharma has considerable industry experience in the following areas: Customer and Industry Trends; Enhancing Access; Addressing Heterogeneous Markets (e.g., developing markets with developed and developing markets within the country); Emerging Markets; Market Movements; Developing Innovation Driven Firms; and, Country Strategies. Sharma has served as a consultant to several corporations, including Accenture, Agilent Technologies, American Express, AT&T, Audi, AutoNation, Arthrex, AstraZeneca, Burger King, Boston Scientific, Citrix, Coca-Cola, Conagra, Ericcson, Exxon, Goodyear, HP, IBM, Macy’s, MasterCard, Medtronic (Covidien), Motorola, Novartis, PayPal (Xoom), Proctor and Gamble, RCCL, Sandoz, Siemens, Sprint, Visa International, Walmart, Western Union and Zimmer.

Sharma received his Ph.D. in marketing from the University of Illinois at Urbana‐Champaign, an MBA from the Indian Institute of Management Calcutta and a Bachelor of Engineering degree. Prior to joining the academic world, he worked for three years in a high-technology services firm where he handled product management and sales management responsibilities.

Career

Education

1988Ph.D. Marketing University of Illinois at Urbana-Champaign
1980MBA Management Indian Institute of Management
1978B.E. Metallurgy Rajastan University

LIST OF SPECIALTIES: Understanding markets | Market strategies | Marketing strategies | Marketing productivity

LIST OF SPECIALTIES: Understanding markets | Market strategies | Marketing strategies | Marketing productivity

Professional Experience

- Vice Dean, Graduate Business Programs and Executive Education, Miami Herbert Business School
- Chair, Department of Marketing, Miami Herbert Business School
Research

LIST OF SPECIALTIES: Understanding markets; marketing strategies and productivity; industry and paradigm shifts; and firm-level value creation and management

Publications

Rapp, Adam A., Daniel G. Bachrach, Karen Flaherty, Douglas E. Hughes, Arun Sharma, and Clay M. Voorhees he Role of the Sales-Service Interface and Ambidexterity in the Evolving Organization: A Multilevel Research Agenda 59-75 (20(1) Journal of Service Research. 2017).


Sharma, Arun What Personal Selling and Sales Management Recommendations from Developed Markets Are Relevant in Emerging Markets? 89-104 (36(2) (June) Journal of Personal Selling and Sales Management. 2016).


Sharma, Arun and Subhash Jha Innovation from Emerging Market Firms: What Happens When Market Ambitions Meet Technology Challenges? 507-18 (31(4) Journal of Business and Industrial Marketing. 2016).


Sharma, Arun and Heiner Evanschitzky Returns on Key Accounts: Do the Results Justify the Expenditures? 174-82 (31(2) Journal of Business and Industrial Marketing. 2016).


Iyer, Gopalkrishnan R., Sarah Xiao, Arun Sharma and Michael Nicholson Behavioral Issues in Price Setting in Business-to-business Marketing: A Framework for Analysis 6-16 (47 (May) Industrial Marketing Management. 2015).