Claudia Townsend

Associate Professor

(305) 284-1804
Locator Code:



2010Ph.D. Marketing, University California Anderson School of Management
2000B.A. Psychology, Magna Cum Laude, Economics, with honors, Brown University

LIST OF SPECIALTIES: Marketing research | Consumer behavior

LIST OF SPECIALTIES: Marketing research | Consumer behavior

Professional Experience

- Associate Professor, Marketing, Miami Herbert Business School
- Assistant Professor, Marketing, Miami Herbert Business School
- Senior Project Manager, Analytics Manager, BuzzBack Market Research
- Associate Analyst, National Economic Research Associates (NERA)

Honors & Acknowledgements

Emerging Scholar Miami Herbert Business School, 2017
University of Miami Provost Research Award, 2013, 2015, 2016, and 2017
Excellence in Teaching award, University of Miami School of Business Administration, 2013
Apple Polishing Award, Nominee for Outstanding school-wide Faculty Member, 2013
UCLA Graduate Division Dissertation Year Fellowship, 2009 - 2010
Fellow, AMA-Sheth Doctoral Consortium, 2009
Grant Recipient, UCLA Center for International Business Education and Research, 2008

LIST OF SPECIALTIES: Aesthetics and visual presentation in consumer choice; prosocial consumer behavior; optimizing donation pleas; and behavioral decision theory


Buechel, Eva and Claudia Townsend Buying Beauty for the Long Run: (Mis)predicting Liking of Product Aesthetics (Journal of Consumer Research. Forthcoming).

Fajardo, Tatiana M., Claudia Townsend, and Willy Bolander Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount 142-52 (82(2) Journal of Marketing. 2018).

Townsend, Claudia The Price of Beauty: The Differential Effects of Design With and Without Cost Implications on Donor Solicitations 794-815 (44(1) Journal of Consumer Research. 2017).

Sevilla, Julio and Claudia Townsend he Space-to-Product Ratio Effect: How Interstitial Space Influences Aesthetic Appeal, Store Perceptions and Product Preference 665-681 (53 (October), Journal of Marketing Research. 2016).

Fajardo, Tatiana and Claudia Townsend Where you say it matters: Why packages are a more believable source of product claims than advertisements 426-34 (26(3) Journal of Consumer Psychology. 2016).

Roggeveen, Anne L., Dhruv Grewal, Claudia Townsend, and R. Krishnan 34-49 (79(6) (November), Journal of Marketing. ).

van Tilburg, Miriam, Theo Lievan, Andreas Hermann, and Claudia Townsend Beyond ‘Pink it and Shrink it’: The Influence of Product Gender through Aesthetics on Product Value 422-437 (32(4) Psychology and Marketing. 2015).

hu, Suzanne B. and Claudia Townsend Using Aesthetics and Self-affirmation to Encourage Openness to Risky (and Safe) Choices 22-39 (20 (March) Journal of Experimental Psychology: Applied. 2014).

Townsend, Claudia and Barbara E. Kahn The Visual Preference Heuristic”: The Influence of Visual Versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload 993-1015 (40(5) Journal of Consumer Research. 2014).

Khushaba, Rami, Chelsea Wise, Sarath Kodagoda, Jordan Louviere, Barbara E. Kahn, and Claudia Townsend Consumer Neuroscience: Assessing the Brain Response to Marketing Stimuli Using Electroencephalogram (EEG) and Eye Tracking 3803-3812 (40(9) Transactions on Systems, Man, and Cybernetics--Part C: Applications and Reviews. 2013).

Townsend, Claudia and Wendy Liu s Planning Good for You? The Differential Impact of Planning on Self Regulation 688-703 (39(4) Journal of Consumer Research. 2012).

Townsend, Claudia and Sanjay Sood Self-Affirmation Through the Choice of Highly Aesthetic Products,” Journal of Consumer Research 415-428 (39(2) Journal of Consumer Research. 2012).

Townsend, Claudia and Suzanne B. Shu When and how aesthetics influences financial decisions 452-458 (20(4) Journal of Consumer Psychology. 2010).