Tywan G. Martin joined the University of Miami in the fall of 2010 and is currently an associate professor in the Department of Kinesiology and Sport Sciences. Previously, Martin worked at Indiana University and earned his bachelor’s, master’s, and doctorate degrees.

Martin’s primary research focus is on the influence, persuasion, and impact of media messages on consumer behavior across various platforms (e.g., magazines, television, social media, mobile devices). Additionally, his research examines brand perception and how associated thoughts and ideas about sport brands are utilized to influence fan behavior. More recently, Martin’s research has examined the impact of media on concussion and cannabis in sport. He has taught a number of undergraduate and graduate courses that focuses on the implications of effective communication through the lens of public and media relations. In addition to his research and academic background, Martin has a wealth of experience in the sport industry and student affairs at the collegiate level. In his free time, he enjoys reading, yoga, meditation, exercising, music, analyzing media coverage, and watching and attending sporting events.

Tywan G Martin

Associate Professor

University of Miami

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