Howard Marmorstein

Associate Professor Emeritus


 
Career

Education

1989Ph.D. Marketing, University of Florida
1982MBA , Wharton School of the University of Pennsylvania
1978B.S. Economics, Wharton School of the University of Pennsylvania

Professional Experience

- Associate Professor, Marketing, Miami Herbert Business School
1986 - 1987Instructor, Marketing Research, University of Florida
- Teaching Assistant, University of Florida/Harris
1983 - 1983Corporation Executive Education Program, Marketing Management
Research

LIST OF SPECIALTIES: Consumer response to marketing promotions; consumers’ financial decision-making behavior; advertising and customer service and survey sampling; eminent domain; effects of retail signage and parking on consumer patronage; and trademark infringement

Publications

Choices from Sets Including Remembered Brands (Journal of Consumer Research. ).


Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size (Journal of Consumer Research. ).


The Effects of Frequency Information on Consumer Decision Making (Journal of Consumer Research. ).