Smita Kulkarni

Lecturer

Phone:
(305) 284-2997
Locator Code:
6554

 
Career

Education

Ph.D. University of Pune
M.S. Marketing University of Pune
Diploma Business Management Shivaji University
Diploma Industrial Electronics Board of Technical Education

Professional Experience

- Lecturer, Marketing, Miami Herbert Business School
- Assistant Professor, Maharashtra Institute of Technology 's School of Management
- Marketing Executive, Microline and Aptech Hardcore
Research

LIST OF SPECIALTIES: New product launch strategies; and emotional associations with brands and their role in product success or failure

Publications

Co-authored with Walfried Lassar McDonald's Ongoing MarketingChallenge: Social Perception in India (Online Journal of International Case Analysis. ).