Windy Dees


(305) 284-8345
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Windy Dees joined the Sport Administration faculty in August of 2010. She is a graduate of Texas A&M University where she received her doctoral degree in Sport Management in 2007. Dr. Dees received a master’s degree in Sport Management from the University of Florida and a bachelor’s degree in Psychology and Communications from Rollins College. Prior to obtaining her Ph.D., Dr. Dees worked as an account executive for Synergy Sports Marketing where she sold and serviced corporate partnerships for professional golf events.

Dr. Dees has research specializations in sports marketing and sponsorship, and she teaches undergraduate and graduate courses on these topics at UM. Her research focuses on the effectiveness of corporate partnerships and how sponsors and properties execute successful sport marketing strategies. Her research has examined a multitude of variables related to effective event sponsorship and marketing including brand awareness and brand personality, consumer attitudes, image enhancement, and purchase behavior. More recently, Dr. Dees has begun to examine the role that activation plays in helping brands leverage their corporate sponsorship campaigns. Dr. Dees has been published in a variety of sport management research journals including Sport Marketing Quarterly, International Journal of Sport Management, International Journal of Sport Marketing and Management, Journal of Sponsorship, and Sport Management Education Journal. She is lead author on the widely-used textbook, Sport Marketing 5th Edition, by Human Kinetics. Dr. Dees currently serves as the Sport Administration Graduate Program Director at the University of Miami and an Executive Board member of the Sport Marketing Association. She is Past-President of the Sport Marketing Association, a former editorial board member of Sport Marketing Quarterly, and previous Executive Editor of the Global Sport Business Journal. She is co-host of the Mindin' Our Business podcast on Five Reasons Sports Network with the Miami Heat's Jason Jackson. She is featured frequently in sport and entertainment media outlets like Bleacher Report, Forbes, Variety Magazine, the Associated Press, and ESPN Radio as a sports business expert.